AppCat Pricing · Free mobile attribution, deep links, and CAPI

Pricing

It pays for itself in week one.

Customers see a 2.1× ROAS lift in the first 30 days — full signal in, healthier algorithms out. The fee is rounding error against the revenue clean attribution unlocks.

Hobby

$0/ month

Your first 10,000 events are free.

Up to 10,000 events free
1 connected app
Every ad platform integration
Hosted deep links
Community support

Get Started (Free)

Growth

$299/ month

For apps doing real numbers. Then $0.05 per paid conversion event.

$0.05 per paid conversion event
1 app, unlimited team seats
Warehouse sync (BigQuery, Snowflake)
Custom audiences & sub-second CAPI
Email + Slack support

Get Started (Free)

Scale

Let's talk

For teams over 50M events / month or with custom data residency needs.

Volume pricing & reserved capacity
SOC 2 Type II report
EU / US data residency
SAML SSO + audit log
Dedicated solutions engineer

Contact sales →

The Signal-Loss Problem

Your best signal never reaches the ad platform.

Meta and TikTok optimize on conversion data. ATT, ad blockers, and fragile SDK pipelines strip that data out before it reaches the model.

Paid conversions100

Reach the algorithm11

OutcomeAlgorithm optimizes blind. 0.42× ROAS.

01

You send budget

The platform starts searching for buyers.

02

Signal gets stripped

ATT, blockers, and SDK gaps remove purchase events.

03

The model learns wrong

Spend drifts toward cheap installs instead of valuable users.

04

ROAS bleeds

CPI looks healthy while revenue attribution collapses.

How AppCat Solves This

Route the click through a path the algorithm can see.

AppCat turns web-to-app traffic into a clean server-side conversion loop: click, landing page, store, install, match, CAPI.

Get Started (Free)

Paid conversions100

Reach the algorithm100

OutcomeFull signal in. 2.1× ROAS lift.

Signal recovered

Instead of hoping mobile SDK events survive ATT and blockers, AppCat sends clean conversions back server-side.

Native SDK11% delivered

AppCat route100% delivered

94.2%match rate

2.1xROAS lift

<6 KBSDK

01

Web campaign

The click lands on a measurable URL.

Meta · TikTok · Google

02

Hosted page

Your branded pre-store page loads at the edge.

appcat.tech/your-app

03

Store handoff

iOS and Android users route to the right store.

App Store · Play Store

04

SDK first open

Device, timing, and network signals are captured.

3 lines · <6 KB

05

Match + CAPI

The install links back to the ad click and fires server-side.

94.2% match

Customer stories

Loved by builders who care about their data.

Founders, growth leads, and CTOs running real apps on AppCat.

★★★★★

"We swapped a $4k/mo MMP for AppCat in an afternoon. Match rate went up, our CFO is happier, and we actually understand our funnel now."

Rasha Madani

Head of Growth · PixMorph

★★★★★

"The deep-link routing alone paid for the year. Our cold-start install rate is up 22% since switching."

Jamie Cho

CEO · troolr

★★★★★

"Meta CPI dropped 43% the week we wired up CAPI. The algo finally had something to optimize against."

Maya Kapoor

Performance Lead · Lumen

★★★★★

"We were going to build this in-house. Six months saved, and AppCat ships features we wouldn't have thought of."

Devon Kapoor

CTO · Hyperdrive

★★★★★

"The dashboards just work. No more guessing which campaign is profitable. Our marketing team finally trusts the numbers."

Priya Desai

VP Marketing · Stride

★★★★★

"Three lines of SDK code, three minutes of setup. ROAS was up 2.4× two weeks later. My investors thought I faked the chart."

Alex Tanaka

Founder · Finch

★★★★★

"AppCat replaced AppsFlyer, Branch, and a custom warehouse pipeline. One bill, one dashboard, one source of truth."

Sara Nguyen

Head of Data · overlap.cc

★★★★★

"SOC 2 in-week sign-off was the unlock. Our security team usually kills tools like this. They actually liked it."

Marcus Bell

Eng Lead · Plotline

★★★★★

"The TikTok integration found us a new buying audience in week one. $0.62 CPI, never seen anything like it."

Lena Park

Growth Marketer · Hyperdrive

★★★★★

"Web-to-app campaigns are night and day. We get attribution back across the install boundary, which used to be a black hole."

Tomás Ríos

Performance Director · finch.app

★★★★★

"Their support is unhinged in a good way. Slack reply in 4 minutes, on a Sunday, with a working code patch."

Eli Frank

Mobile Eng · Linear

★★★★★

"Real-time event feed is genuinely magical. We caught a misconfigured pixel during a launch and saved the campaign."

Hannah Weiss

CMO · Plotline

What AppCat does

The three pieces of mobile growth, in one place.

One tool, no vendor lock-in.

Get Started (Free)

Attribution

Every install tied to the dollar that earned it.

Deterministic on iOS, probabilistic on Android. Full-funnel, no SDK gymnastics.

Impr.

842k

Click

58.3k

Land

42.1k

Store

18.9k

Install

4.8k

Purch.

1.2k

Read attribution docs →

Deep links

One link, every surface, installed or not.

Smart device routing into the app, the store, or the web. Attribution preserved.

appcat.ai/go/pixmorph

i iOS · open

a Android · store

w Desktop · web

b Bot · SEO

Try a sample link →

Conversions API

CAPI for Meta & TikTok, kept healthy.

Server-side events, retries, and dedup, so the algo always gets fed. More platforms coming soon.

MMeta CAPI128ms99.8%

TTikTok Events184ms99.2%

RReddit CAPIcoming soon

AApple Searchcoming soon

View integrations →

Built developer-first

One init call.
One method to know.

init and sendEvent. That's the whole API surface. Attribution, deep links, and CAPI fan-out included.

✓Native SDKs for iOS, Android, React Native (Expo + bare), and Web. New Architecture supported.
✓Per-environment API keys, one for prod, staging, CI. Revoke any one in a click; the SDK never throws.
✓Deferred deep links resolved post-install. Route users to the right screen on first open.

Get Started (Free)Read the docs →

App.tsx

react-nativeswiftkotlinweb

import AppCat from '@appcat/react-native-sdk'

await AppCat.init({ apiKey: 'ak_live_…' })

AppCat.sendEvent('Purchase', { value: 49 })

✓

Delivered to 4 platforms in 184ms

event_id: evt_01HX9F · attribution: meta · spring-launch

200 OK

Everything else

Six things you'd otherwise stitch together.

Most attribution stacks ship the basics and leave you to wire the rest.

Get Started (Free)

FEATURED

Custom landing pages, linked to your app.

Spin up unlimited /go/<name> URLs and route every click into your install funnel — fully attributed, end-to-end.

appcat.tech/go/summer-sale

Summer sale · 30% off

Get the app to unlock your discount

A

Acme Shop

★★★★★ 4.8 · 12k

Open in app

iOSAndroidWeb

Test events before launch.

Generate a test link, install on your device, and watch every step land in real time — fbclid, ttclid, install, purchase.

✓ fbclid · received

✓ install · matched

✓ purchase · $49

Web → app, no signal loss.

Bridge website pageviews to app installs with server-side CAPI events. Same user, same session, no broken chain.

10+ standard events, plus your own.

ViewContent, AddToCart, InitiateCheckout, Purchase, Subscribe, Signup… pre-mapped to every CAPI schema. Ship custom events too.

view_content

purchase

your_custom_event

Easy integration with AI Fast Track.

Drop our install prompt into Cursor or Claude Code. Your SDK is wired up, events firing, before your coffee's done.

// claude.md
install @appcat/sdk
init('app_2x9k…')

Open-source SDKs. Read the source.

Every SDK is public on GitHub.

React NativeExpoSwiftKotlinNode

Customers · A/B signal test

Same campaign. Same spend. More signal.

A 30-day Meta test compared a traditional iOS SDK against AppCat's web-to-app flow. The install volume stayed flat. The attributed revenue did not.

A 30 days · same audience · same budget

Traditional SDK

Native iOS · ATT-gated

Installs82

Cost / install$3.71

Revenue attributed$127

ROAS0.42×

vs

AppCat

Web-to-App · server-side

Installs79

Cost / install$3.68

Revenue attributed$426

ROAS1.46×

Same installs. Same CPI.3.4× the revenue captured.

B What the platform sees

Delivery rate

Of every 100 conversions, these are the events that feed the algorithm.

iOS SDK

No ATT consent

4%

Web pixel

Blocked browser-side

35%

AppCat

Server-side CAPI

71%

Funnel visibility

AppCat carries the click path further into install and purchase events.

Ad clickUser taps the creative

100%100%

LP viewLands on a real URL

3%94%

Content viewIn-app event after install

21%48%

PurchaseSent to Meta CAPI

4%22%

2x

more signal than a web pixel

18x

more signal than iOS SDK without ATT

= ROAS

cleaner data, better optimization, more attributed revenue

Get Started (Free)

Why AppCat

Compared to the old way of doing this.

The big MMPs were built for a 2017 mobile world. We built AppCat for the one you actually live in.

	AppCat	Native ad SDKs (Meta + TikTok + ASA)	Legacy MMPs	DIY in-house
Signal loss from ATT & ad blockers	0% loss	~90% loss	~60% loss	depends
Server-side attribution (no client SDK)	✓	SDK required	partial	✓
One pipeline → every ad platform	✓	one SDK each	✓	months of work
Hosted deep links + smart routing	✓	·	extra add-on	·
Realtime event feed & warehouse sync	✓	·	24h batch	✓
App size impact	~80 KB	3–8 MB combined	2–4 MB	varies
Setup time	≤ 10 minutes	days per platform	2–6 weeks	3–6 months

Get Started (Free)

How it works

Live in four minutes, paid back in one.

Step 01

Connect your app.

Drop in your bundle ID and store URL. We fetch icon, screenshots, and metadata from the App Store and Play Store automatically.

PixMorph · AI Video

com.pixmorph.app

iOSAndroid

✓ verified

Step 02

Wire your ad accounts.

One-click OAuth into Meta, TikTok, Reddit, and Apple Search Ads. We provision pixel IDs, CAPI tokens, and event mappings for you.

Meta on

TikTok on

Reddit on

ASA …

Step 03

Watch events flow.

Every install, purchase, and custom event lands in your dashboard, your warehouse, and every connected platform within 200ms.

02:14:08install · meta

02:14:09purchase · $49

02:14:10signup · organic

02:14:11install · tiktok

1,284 events / 24h99.7%

Get Started (Free)

It pays for itself in week one.

Your best signal never reaches the ad platform.

You send budget

Signal gets stripped

The model learns wrong

ROAS bleeds

Route the click through a path the algorithm can see.

Signal recovered

Web campaign

Hosted page

Store handoff

SDK first open

Match + CAPI

Loved by builders who care about their data.

The three pieces of mobile growth, in one place.

Every install tied to the dollar that earned it.

One link, every surface, installed or not.

CAPI for Meta & TikTok, kept healthy.

One init call.
One method to know.

Numbers from the last 30 days, across every AppCat customer.

Six things you'd otherwise stitch together.

Custom landing pages, linked to your app.

Test events before launch.

Web → app, no signal loss.

10+ standard events, plus your own.

Easy integration with AI Fast Track.

Open-source SDKs. Read the source.

Same campaign. Same spend. More signal.

Delivery rate

Funnel visibility

Compared to the old way of doing this.

Live in four minutes, paid back in one.

Connect your app.

Wire your ad accounts.

Watch events flow.

Stop sending only 10% of your signal to the ad platforms.

It pays for itself in week one.

Your best signal never reaches the ad platform.

You send budget

Signal gets stripped

The model learns wrong

ROAS bleeds

Route the click through a path the algorithm can see.

Signal recovered

Web campaign

Hosted page

Store handoff

SDK first open

Match + CAPI

Loved by builders who care about their data.

The three pieces of mobile growth, in one place.

Every install tied to the dollar that earned it.

One link, every surface, installed or not.

CAPI for Meta & TikTok, kept healthy.

One init call.One method to know.

Numbers from the last 30 days, across every AppCat customer.

Six things you'd otherwise stitch together.

Custom landing pages, linked to your app.

Test events before launch.

Web → app, no signal loss.

10+ standard events, plus your own.

Easy integration with AI Fast Track.

Open-source SDKs. Read the source.

Same campaign. Same spend. More signal.

Delivery rate

Funnel visibility

Compared to the old way of doing this.

Live in four minutes, paid back in one.

Connect your app.

Wire your ad accounts.

Watch events flow.

Stop sending only 10% of your signal to the ad platforms.

One init call.
One method to know.